Google is the most popular search engine that people use when looking for something online. This is why companies find ways on how to get on the first page of Google search results. Being on top of the search rankings will give your company a chance to be seen, and your site to be visited. The majority of users check out the sites on the first page, and some also see the results on the second page. It’s seldom that they look into the sites found on the third page and the remaining others.
Getting on the first page of Google search results is attainable. It is not an overnight process, and it requires hard work, but it can happen. Also, if you operate around the Sacramento area, a reputable Sacramento SEO service provider can help put you on top. Below are things you can do to get your site on the first page of Google search results.
Ensure that your content is superior in quality
Excellent content is what will entice people to keep using your site and giving you great feedback. You will also be seen as a reputable site and an authority in your field, which will encourage backlinks from other trusted sites. Moreover, Google has a way of determining if you have quality content on your site. All these factors can contribute to how your company will do on search engine rankings. The more traffic and backlinks you get, the higher the chance of making it on top of Google search results.
Improve the speed of your website
Ensure that every page on your website loads properly and fast. The slowness on your site can affect the user experience. They may abandon your site if it takes time to load. The time users spend on your site and how quickly they leave are other factors that Google considers when determining your ranking. Use pictures and videos that are quality but not too large as they may take time to load. Check for any broken links too, because they will also affect the speed of your website.
Make your site mobile-friendly
Many people use their mobile devices when searching online. If your site is not optimized for mobile use, you miss the chance of being on top of mobile searches and getting these mobile users to visit your site. Ensure that your site is responsive so that it will load correctly and it will be conveniently accessible on all platforms, including mobile devices.
Utilize the best keywords
The appropriate keywords will help get your name out there. Find those that customers use when they search for something related to your business. Start with general keywords that come to mind, and from there, decide on the best ones to use. There are SEO tools that will help generate keywords that are right for your company. You will also see their rankings and the competition. Long-tail keywords and those specific to your location are excellent options since the competition is not as cut-throat as short keywords at the global level. You will be competing with the giants in the industry with the latter, so if you are starting, it may not be a smart choice. There are SEO companies that are experts in this area. They can help you find the right keywords to use for your site.
Optimize the images on your website
If the images on your site are not optimized, they will load slowly, which as mentioned, can affect your Google search ranking. You can further optimize these pictures for SEO by using your keywords. Name them using your SEO keywords, so they will also help in ranking your site. Add descriptions and tags with the keywords and words related to the content too.
Add outbound links to authority sites
Outbound links are links that you add to your content that will redirect users to third-party sites. Make sure that you are linking to authority sites. Google will see that you are a trusted site since your outbound links are on trusted sites. There’s also a chance that these sites will link back to you. It will further boost your SEO, and in turn, give you a better ranking.
Besides the outbound links, don’t forget to add inbound links too. These are links leading to other pages of your website. Do not just link on the same page. Do inbound links for different pages to increase their exposure.
Use social media
Social media platforms like Facebook are widely used by millions of active users every day. Take advantage of their popularity by creating an account, posting relevant and interesting content, and interacting with your followers. Make sure that your profile and posts link back to your site to increase traffic. Also, mentions about your company are another factor that affects your Google ranking. So, the more mentions you get, the better your chances of landing on the first page of the search result.
Making it on the first page of Google results is not easy, but it is attainable. Don’t stop working and looking for ways how to make this happen like the methods mentioned above.